In today’s digital landscape, Search Engine Optimization (SEO) has evolved over the years .So, it is vital to understand the key difference between traditional and modern SEO strategies which is crucial for the success in today’s digital environment.

Here we take a look at the key differences between traditional and modern SEO in this blog, clearing up what it means to your online business.

OLD SEO

Focus on Keywords and Backlinks

For many years the only SEO tactic required was finding ways to stuff as many instances of a chosen keyword onto your page, and build enough backlinks. Websites were aimed to be exact keywords or matching keywords and at many times would below standards just to make sure those keywords are sprinkled in their pages. Back in the day, search engines like Google used keyword density to rank pages. The quantity of backlinks, regardless of quality ones or not, is the second biggest algorithmic ranking factor. This gave way to low quality content and link farms on the SEO playbook.

NEW SEO

Focus on User Experience and Quality Content

SEO has long since gone beyond keywords and backlinks. Search engines are getting smarter, utilizing algorithms based on user intent, content quality and UX (user experience). Search intent has shifted, and any new SEO strategies focus on knowing it better – what are the users wishing to get when they type in a query. This stuff is supposed to be useful, educational and interesting: This is consistent with Google algorithm updates, such as BERT and RankBrain that prioritize natural language processing (NLP) which entails the understanding of words in context.

Still, backlinks are a matter to high up in the winds of SEO but this time only quality gets the credential over all. High-quality links from the websites that are within your niche carry more weight than dozens of low-level ones. Also, new ranking factors like mobile-friendliness, page speed and now Core Web Vitals have taken place in SEO nowadays.

In short, in traditional and modern SEO strategies , the old SEO mainly focuses on manipulating algorithms, while the new SEO prioritizes delivering value to users by understanding their needs and thus providing the best possible experiences. The new SEO strategies signifies a transition towards delivering genuine value to the audience.